To simplify the process of optimizing websites for search engines, Google has published yesterday the Search Engine Optimization Starter Guide. Although this is the first time that Google publishes such document, the guide contains many different practices which should help you get the most of your site and reach your audience. You should definitely check it out no matter if you are a developer, a designer or a content author. As long as you have anything to do with web technologies, the guide applies to you.
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