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WCM tip #7: Map your custom column to the UsageAnalyticsId Managed Property
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WCM tip #6: Use complete matching for catalog item URL fields
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WCM tip #5: When using SP2013 SEO features the browser title replaces the contents of the PageTitlePlaceHolder Content Place Holder
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WCM tip #4: Use canonical domain name for your website
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WCM tip #3: Decide on trailing slash in URLs and use it consistently