SharePoint 2013 is a rich platform for building web solutions. And although it offers a rich API to leverage its capabilities in custom solutions, not all of the functionality is accessible through those APIs. There is however a way to access some of it using wrapper controls.
The ability of defining user- and search engines-friendly URLs for content published from Catalogs in SharePoint 2013 is a great advantage from the web content publishing perspective. There is however one thing that you have to take into account for the URL rewriting for Catalog Items to work.
Using one Catalog Item Page you can publish the contents of hundreds of items on your website. But what will you see if you type the wrong URL?
One of the improved capabilities of SharePoint 2013 is embedding widgets in rich content. And while it seems to just work at the first glance, it can be very inconvenient in certain scenarios.
On the upcoming SharePoint Connections Amsterdam 2013 conference I will be presenting a session on SharePoint 2013 Web Content Management.