As announced earlier this morning, Google has published the Search Engine Optimization Starter Guide: a set of good practices which can help you get the most of your website. Having it read with my SharePoint 2007 developer hat on a couple of things took my attention in particular.
To simplify the process of optimizing websites for search engines, Google has published yesterday the Search Engine Optimization Starter Guide. Although this is the first time that Google publishes such document, the guide contains many different practices which should help you get the most of your site and reach your audience. You should definitely check it out no matter if you are a developer, a designer or a content author. As long as you have anything to do with web technologies, the guide applies to you.
Recently I have made a Live Writer plugin which helps you create search engines optimized names for your blog posts (slugs). While I was working on a new MOSS 2007 Web Content Management (WCM) solution I have noticed that the standard page names generated by SharePoint while creating Publishing Pages can be optimized for better findability.
Search engine optimized titles, headers and URL's are very important if you want your articles to score high in the natural search results. While you definitely need to take your time while crafting the first two, let the Imtech SEO Slugs Live Writer Plugin help with the slugs.
Andrew Connell has pointed today to a new white paper at MSDN Office Developer Center called How to Optimize SharePoint Server 2007 Web Content Management Sites for Search Engines. From what the title says I was expecting the paper to provide SharePoint specialists with SharePoint specific knowledge and solutions to various Search Engine Optimization (SEO) challenges. Unfortunately, the white paper published at MSDN has disappointed me.