Search Engine Optimization of MOSS 2007 WCM sites

Andrew Connell has pointed today to a new white paper at MSDN Office Developer Center called How to Optimize SharePoint Server 2007 Web Content Management Sites for Search Engines. From what the title says I was expecting the paper to provide SharePoint specialists with SharePoint specific knowledge and solutions to various Search Engine Optimization (SEO) challenges. Unfortunately, the white paper published at MSDN has disappointed me.

Imtech XML Sitemap (Free SharePoint Feature)

XML sitemaps, as defined by Sitemaps.org, are a standard way to inform search engines about the content of your web site. While in many cases your site will be automatically crawled for new content, there may exist pages without any direct link. Using an XML sitemap is a way to let the search engine know about its existence.