Optimizing SharePoint Server 2013 websites for Internet search engines

We all want our website to be found on the Internet. We also know that web pages that are displayed high in search results are more likely to be clicked on. Because of this, website owners are continuously trying to improve their website so that Internet search engines will display them high in their search results.

Leveraging internal controls and APIs using wrapper controls

SharePoint 2013 is a rich platform for building web solutions. And although it offers a rich API to leverage its capabilities in custom solutions, not all of the functionality is accessible through those APIs. There is however a way to access some of it using wrapper controls.