WCM tip #16: Invalid URLs for catalog items don’t return 404 Page Not Found response
When working with content catalogs, if your visitors use an invalid URL, instead of seeing the Page Not Found page they will see an empty page.
Tips tricks
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WCM tip #15: Use standard SharePoint SEO fields with catalogs to leverage the standard SharePoint SEO capabilities
When working with content catalogs which are published on the Internet use standard SharePoint SEO fields to add search metadata to your catalog items and optimize them for Internet search engines.
WCM tip #13: Recommendation events have no influence on content recommendations
When working with recommendations SharePoint 2013 Search records analytics events. By default those events don’t influence recommendations’ ranking.
WCM tip #12: Recommendation events are not tracked for anonymous users
When working with recommendations SharePoint 2013 Search records analytics events. Unfortunately those events are not being recorded for anonymous users.
WCM tip #11: Use Usage Cookie to track anonymous visitors
On public-facing websites enable the Usage Cookie to track anonymous visitors.