WCM tip #14: Use slugs with content catalogs for better SEO
When working with content catalogs use slug as the URL field to optimize the URL of the catalog item for Internet search engines.
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WCM tip #13: Recommendation events have no influence on content recommendations
When working with recommendations SharePoint 2013 Search records analytics events. By default those events don’t influence recommendations’ ranking.
WCM tip #12: Recommendation events are not tracked for anonymous users
When working with recommendations SharePoint 2013 Search records analytics events. Unfortunately those events are not being recorded for anonymous users.
WCM tip #11: Use Usage Cookie to track anonymous visitors
On public-facing websites enable the Usage Cookie to track anonymous visitors.
WCM tip #10: Use XRANK to boost content with Managed Properties matching the search query
In search queries use the XRANK function to boost content where a particular Managed Property matches the search query.