Optimizing SharePoint Server 2013 websites for Internet search engines
We all want our website to be found on the Internet. We also know that web pages that are displayed high in search results are more likely to be clicked on. Because of this, website owners are continuously trying to improve their website so that Internet search engines will display them high in their search results.
Read more about optimizing SharePoint 2013 public-facing websites for Internet search engines in my white paper published on the Microsoft Download Center.