When inserting a link from SharePoint in Rich Text Editor SharePoint uses the physical URL of the selected page in the hyperlink even if that page has a Friendly URL configured.
When working with Managed Navigation, SharePoint 2013 allows you to specify Friendly URLs for your webpages. With Friendly URLs you can decouple the navigation structure of your website from how it’s physically structured simplifying the navigation and maintenance for the different groups of users.
When editing rich text and inserting a link to another page in your website, Rich Text Editor will use the physical URL of the selected page in the hyperlink even if that page has a Friendly URL configured. If you’re not careful you will mix Friendly URLs with physical URLs providing your users with confusing experience.
This is the last post in the WCM tips series. I hope you enjoyed it and found it helpful. Stay tuned for more posts on WCM, Apps for SharePoint, Search and developing for the Office platform!