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WCM tip #5: When using SP2013 SEO features the browser title replaces the contents of the PageTitlePlaceHolder Content Place Holder
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WCM tip #4: Use canonical domain name for your website
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WCM tip #3: Decide on trailing slash in URLs and use it consistently
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WCM tip #2: Use the Internet Zone for your website’s public URL
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WCM tip #1: Define Crawler XSL File for your Display Template