Best Practices
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 WCM tip #26: Disallow Master Page override
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 WCM tip #23: Use the Vary: User-Agent response header when using Device Channels
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 WCM tip #22: Content Search Web Part publishes user account names
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 WCM tip #20: Hide physical URLs from search when working with Managed Navigation
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 WCM tip #17: Optimize your authoring site for SharePoint search
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 WCM tip #16: Invalid URLs for catalog items don’t return 404 Page Not Found response