best practices
WCM tip #20: Hide physical URLs from search when working with Managed Navigation
When working with Managed Navigation check the ‘Hide physical URLs from search’ checkbox for all pages.
WCM tip #17: Optimize your authoring site for SharePoint search
When using a separate authoring site for your website keep in mind that its user experience will be used in search and can be made visible to your visitors.
WCM tip #16: Invalid URLs for catalog items don’t return 404 Page Not Found response
When working with content catalogs, if your visitors use an invalid URL, instead of seeing the Page Not Found page they will see an empty page.
WCM tip #15: Use standard SharePoint SEO fields with catalogs to leverage the standard SharePoint SEO capabilities
When working with content catalogs which are published on the Internet use standard SharePoint SEO fields to add search metadata to your catalog items and optimize them for Internet search engines.
WCM tip #14: Use slugs with content catalogs for better SEO
When working with content catalogs use slug as the URL field to optimize the URL of the catalog item for Internet search engines.